1. Testimonials Hook Visitors
One piece of advice you’ll see for setting up a web page is to show customer testimonials. The reason for this is that, ultimately, they help to convert visitors.
Roughly 78 percent of Americans reported that online reviews help them decide whether to buy a product or not. Those positive reviews placed next to your product help establish their effectiveness and increase sales.
2. Online Reviews Act as Recommendations
The first thing most people do before purchasing a product from a website is to look at the reviews. BrightLocal’s local consumer survey shows that 91 percent of consumers trust reviews as much as they would a friend.
Actual in-depth reviews by real people help sell a product, especially when corroborated by other reviews. Advertising, on the other hand, isn’t trusted nearly as much and can actually push consumers away.
One way around this is to rely on influencers to create product reviews, even if it means they call out a few flaws in your product.
3. Boost Search Results
Reviews don’t only make a difference on your website or your online store. They also matter for people who use search engines to find new products.
Product reviews on videos or blogs will most likely pop up alongside your website link, providing support for your product. Google also has a shopping tab that can be sorted by positive reviews.
Utilizing an effective SEO campaign in conjunction with positive reviews is key to generating more web traffic.
4. Attract Investors and Partners
Investors won’t be eager to invest in your business if you haven’t already built up a foundation of positive reviews. Even for start-ups without a huge pool of clients, those few testimonials will stand out.
Additionally, you’re more likely to gain partnerships if your business is doing well. Think of reviewers like a bunch of strangers who you’ve won over, who are willing to speak on your behalf.
5. Establish Credibility
Don’t underestimate the importance of online reviews, especially in a time when people are accusing companies of posting fake five-star reviews.
Encourage four and even three-star reviews, even if they point out the flaws in your product. They establish credibility for your business because it shows that real people are leaving them.